Ay Lelum is a second-generation Coast Salish Design House from Nanaimo, B.C., Canada. They are Sisters who design and produce clothing and fabric patterns featuring Traditional Coast Salish Art by their Father William Good and Brother W. Joel Good of the Snuneymuxw First Nation Hereditary Chief Family. Their garment design is mentored by their Mother, Sandra Moorhouse-Good, who had the very first Coast Salish clothing line called Ay Ay Mut in the 1990s.

At Ay Lelum, they create garments that embrace diversity, share traditional Coast Salish Art and culture for all people to wear. Their non- ceremonial clothing is designed with family artwork that is all-inclusive for everyone. The brand is also dedicated to reducing its environmental footprint by creating couture pieces at home, as well as local BC manufacturers.