From the day (both) of her children were born, Danielle made it her mission to find the coolest, hippest and the "boujiest" styles of kidz clothing. Launching in 2018, Danielle created Boujie Kidz which brings shoppers over the top, overwhelmingly adorable clothing and accessories at affordable prices. In 2023, Danielle launched Boujie Kidz's FIRST exclusive line made right in New Jersey.