Jeon Lipa is a 21-year-old self-taught fashion designer and founder of Memorylanepark, a Seattle-based label blending 90’s nostalgia with modern streetwear. Born in the Philippines and raised in Calgary, Alberta, Lipa launched his label in 2018, drawing influences from old school hip hop to design graphic tees. Since then, Memorylanepark has quickly amassed a global following, being sported by notable fashion influencers, rappers, and NBA players alike. Now, Lipa is further expanding his craft to leather goods and luxury wear, debuting his first runway collection at NYFW Spring Summer 2025. To Lipa, Memorylanepark is a personal brand, an instrument to which he can track the evolution of his personal taste and his creative journey.