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SHINO

SHINO

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Collection theme, "Kingdom of World's End" 


■Visual kei is one of the styles of rock bands and musicians in Japan, and has a "worldview that emphasizes visual expressions such as eccentric and artistic makeup and fashion." 


It has a dark image with religious or occult elements, due to influence from various subcultures, which makes each band's visual expression and musical tendencies to be diverse. 


Since Japan's visual kei bands are highly regarded around the world, the term "Visual kei" is widely used. With this exhibition, we will further spread Japan's unique culture of "Visual kei" to the world.


I think that sharing Visual kei to the world is like reaching out beyond to the other side of the mirror, opening the door inside oneself.


This exhibition also represents a challenge to express the worldview of a single designer.


On the London stage, please enjoy "the world of costumes that passionately loves black, infused with romantic and aesthetic poison".


▶︎SHINOVisual kei costume designer and art director.


Influenced by Japan's unique culture of "visual kei bands".


Taught herself to create flashy costumes that appeal to the eye and works as a designer specializing in stage costumes.


On the occasion of Vancouver Fashion Week 2024SS, which was her first overseas expansion, started the collection "SHINO" bearing her own name.


DRESSenDRESS Co., Ltd. "An outfit that maximizes the unique charm of the artist"


A costume production company led by SHINO. Based in Tokyo.The designer SHINO is self-taught in creating visually appealing costumes influenced by the Japanese culture of Visual Kei bands.


He loves the Crow Tribe and live music clubs, and has made great strides as a designer specializing in stage costumes.


He launched his own collection under his own name at this year's Fashion Week. 


This collection expresses one designer's view of the world, opening the door to the self as if reaching for the other side of a mirror.


 


DRESSenDRESS Co.


A piece of clothing that brings out the best of the artist's unique charm.


Shino creates the costume production team based in Tokyo, Japan.

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